{"id":553,"date":"2024-03-15T09:22:43","date_gmt":"2024-03-15T08:22:43","guid":{"rendered":"https:\/\/www.tiskted.cz\/web\/?p=553"},"modified":"2024-03-26T13:05:29","modified_gmt":"2024-03-26T12:05:29","slug":"inzerce","status":"publish","type":"post","link":"https:\/\/www.tiskted.cz\/web\/inzerce\/","title":{"rendered":"Inzerce"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“||7px|||“ global_colors_info=“{}“][et_pb_row custom_padding_last_edited=“on|phone“ _builder_version=“4.22.1″ _module_preset=“default“ custom_padding_tablet=““ custom_padding_phone=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_post_title meta=“off“ featured_image=“off“ _builder_version=“4.24.2″ title_font=“Montserrat|700|||||||“ title_text_align=“left“ title_text_color=“rgba(0,0,0,0.81)“ title_font_size=“53px“ title_line_height=“1.2em“ custom_margin=“||0px|||“ title_font_size_tablet=“50px“ title_font_size_phone=“47px“ title_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_divider color=“#ED2024″ divider_weight=“5px“ _builder_version=“4.24.0″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“29%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“7px||0px|||“ global_colors_info=“{}“][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“8px|4%|||false|false“ border_width_right=“1px“ border_color_right=“rgba(0,0,0,0.26)“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.2″ _module_preset=“default“ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“89%“ module_alignment=“left“ custom_margin=“17px||34px|||“ locked=“off“ global_colors_info=“{}“]

Cit\u00e1t
<\/b>„Inzerce je um\u011bn\u00ed oslovit a zap\u016fsobit na lidi, ani\u017e byste jim v\u0161ak znep\u0159\u00edjemnili jejich den.“<\/em><\/p>\n

Leo Burnett<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ locked=“off“ global_colors_info=“{}“]

Zkr\u00e1cen\u00e1 definice:<\/b> Inzerce je forma komunika\u010dn\u00edho sd\u011blen\u00ed, kter\u00e1 slou\u017e\u00ed k propagaci produkt\u016f, slu\u017eeb, akc\u00ed nebo zna\u010dek prost\u0159ednictv\u00edm ti\u0161t\u011bn\u00fdch nebo digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>[\/et_pb_text][et_pb_button button_url=“#priklad“ button_text=“Chci vid\u011bt uk\u00e1zky inzerce“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“37px||37px||true|false“ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“][\/et_pb_button][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“||34px|||“ locked=“off“ global_colors_info=“{}“]

\u00dapln\u00e1 definice:<\/b> Inzerce je marketingov\u00fd n\u00e1stroj, kter\u00fd slou\u017e\u00ed k prezentaci a propagaci produkt\u016f, slu\u017eeb, akc\u00ed nebo zna\u010dek potenci\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. Inzerce m\u016f\u017ee b\u00fdt ve form\u011b ti\u0161t\u011bn\u00fdch materi\u00e1l\u016f, jako jsou let\u00e1ky, plak\u00e1ty, novinov\u00e9 reklamy nebo \u010dasopisy, nebo digit\u00e1ln\u00edch m\u00e9di\u00ed, jako jsou bannerov\u00e9 reklamy, soci\u00e1ln\u00ed m\u00e9dia, e-maily a webov\u00e9 str\u00e1nky. Market\u00e9\u0159i ji vyu\u017e\u00edvaj\u00ed k dosa\u017een\u00ed \u0161ir\u0161\u00edho z\u00e1sahu publika a oslovov\u00e1n\u00ed specifick\u00fdch segment\u016f trhu. D\u016fle\u017eit\u00e9 je c\u00edlit na spr\u00e1vnou c\u00edlovou skupinu, zvolit vhodn\u00e9 m\u00e9dium a vytvo\u0159it atraktivn\u00ed a p\u0159esv\u011bd\u010divou reklamu.<\/p>[\/et_pb_text][et_pb_text module_id=“priklad“ _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ locked=“off“ global_colors_info=“{}“]

P\u0159\u00edklady:<\/b> Obchodn\u00ed spole\u010dnost vyu\u017e\u00edv\u00e1 inzerci v novin\u00e1ch k propagaci nov\u00e9ho produktu. E-commerce platforma nakupuje reklamn\u00ed prostor na soci\u00e1ln\u00edch m\u00e9di\u00edch pro zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o sv\u00e9m e-shopu.<\/p>[\/et_pb_text][et_pb_gallery gallery_ids=“68,69,67″ show_title_and_caption=“off“ _builder_version=“4.22.1″ _module_preset=“default“ custom_margin=“||-2px|||“ global_colors_info=“{}“ zoom_icon_color=“#ED2024″][\/et_pb_gallery][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“17px|||||“ locked=“off“ global_colors_info=“{}“]

Nedoporu\u010den\u00e9 pou\u017eit\u00ed:<\/b> Nep\u0159im\u011b\u0159en\u00e1 inzerce nebo nevhodn\u00fd v\u00fdb\u011br m\u00e9di\u00ed m\u016f\u017ee v\u00e9st k ne\u00fa\u010dinnosti kampan\u011b a zbyte\u010dn\u00e9mu pl\u00fdtv\u00e1n\u00ed zdroji.<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“58px|||||“ locked=“off“ global_colors_info=“{}“]

Ot\u00e1zky k zamy\u0161len\u00ed:<\/b><\/p>[\/et_pb_text][et_pb_blurb title=“Jak m\u016f\u017eete c\u00edlit inzerci na va\u0161i c\u00edlovou skupinu a dos\u00e1hnout vy\u0161\u0161\u00edho n\u00e1vratu z investice? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-1-1.png“ icon_placement=“left“ content_max_width_phone=“100%“ content_max_width_last_edited=“off|desktop“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ custom_padding=“||0px|||“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00fd je nejvhodn\u011bj\u0161\u00ed kan\u00e1l inzerce pro va\u0161e konkr\u00e9tn\u00ed produkty nebo slu\u017eby? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-2-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak m\u016f\u017eete v reklam\u011b zd\u016fraznit kl\u00ed\u010dov\u00e9 v\u00fdhody va\u0161eho podnik\u00e1n\u00ed a p\u0159il\u00e1kat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-3-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_button button_url=“#formular“ button_text=“Chci si objednat v\u00fdrobu inzerce“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“43px||||false|false“ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_icon font_icon=“h||divi||400″ icon_color=“#ED2024″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“center“ custom_margin=“||3px||false|false“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|phone“ global_colors_info=“{}“]

Cenov\u00e1 nab\u00eddka<\/h2>[\/et_pb_text][et_pb_divider color=“rgba(0,0,0,0.72)“ divider_weight=“2px“ module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ width=“22%“ module_alignment=“center“ custom_margin=“||-9px||false|false“ custom_margin_tablet=“||-9px||false|false“ custom_margin_phone=“15px||||false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ text_orientation=“center“ module_alignment=“center“ custom_margin=“5px||9px|||“ locked=“off“ global_colors_info=“{}“]

M\u00e1te z\u00e1jem o n\u00e1\u0161 produkt? Pod\u00edvejme se na to spolu. Vypl\u0148te formul\u00e1\u0159 a po\u0161lete n\u00e1m svoji p\u0159edstavu a vizi a my v\u00e1m po\u0161leme cenovou nab\u00eddku.<\/p>[\/et_pb_text][et_pb_button button_url=“#formular“ button_text=“Chci cenovou nab\u00eddku“ button_alignment=“center“ module_class=“CTA-panel“ _builder_version=“4.24.0″ _module_preset=“default“ custom_button=“on“ button_text_size=“17px“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ button_use_icon=“off“ custom_margin=“22px||||false|false“ box_shadow_style=“preset1″ global_colors_info=“{}“ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“rgba(204,109,53,0.8)“ button_bg_enable_color__hover=“on“][\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“||-42px|||“ custom_padding=“32px||7px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,3_5,1_5″ use_custom_gutter=“on“ gutter_width=“2″ custom_padding_last_edited=“off|phone“ _builder_version=“4.22.1″ _module_preset=“default“ width=“88%“ max_width=“1247px“ module_alignment=“center“ custom_margin=“||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||-54px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_phone=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/orez.jpg“ alt=“Foto“ title_text=“Foto“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|tablet“ disabled_on=“off|off|off“ _builder_version=“4.24.2″ _module_preset=“default“ width=“53%“ width_tablet=“30%“ width_phone=“39%“ width_last_edited=“on|phone“ module_alignment=“right“ module_alignment_tablet=“center“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ border_radii=“on|50%|50%|50%|50%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“left“ width=“78%“ module_alignment=“left“ custom_margin=“||3px||false|false“ header_2_text_align_tablet=“center“ header_2_text_align_phone=“center“ header_2_text_align_last_edited=“on|phone“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|tablet“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ global_colors_info=“{}“]

V\u00edt\u011bzslav Volf<\/h2>[\/et_pb_text][et_pb_text _builder_version=“4.22.1″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“78%“ module_alignment=“left“ custom_margin=“5px|||||“ text_orientation_tablet=“center“ text_orientation_phone=“center“ text_orientation_last_edited=“on|phone“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]

Na\u0161e spole\u010dnost Creatiq vznikla s v\u00e1\u0161n\u00ed pro kreativitu a osobn\u00ed p\u0159\u00edstup ke ka\u017ed\u00e9mu projektu. Sme skupina zku\u0161en\u00fdch profesion\u00e1l\u016f, kte\u0159\u00ed spojuj\u00ed sv\u00e9 znalosti, aby va\u0161e vizion\u00e1\u0159sk\u00e9 n\u00e1pady prom\u011bnili v realitu. Od roku 2005 jsme s radost\u00ed slou\u017eili na\u0161im klient\u016fm <\/span>po cel\u00e9 \u010cesk\u00e9 republice<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Inzerce je forma komunika\u010dn\u00edho sd\u011blen\u00ed, kter\u00e1 slou\u017e\u00ed k propagaci produkt\u016f, slu\u017eeb, akc\u00ed nebo zna\u010dek prost\u0159ednictv\u00edm ti\u0161t\u011bn\u00fdch nebo digit\u00e1ln\u00edch m\u00e9di\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkty","category-kat-tisk"],"_links":{"self":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/comments?post=553"}],"version-history":[{"count":4,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/553\/revisions"}],"predecessor-version":[{"id":791,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/553\/revisions\/791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media?parent=553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/categories?post=553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/tags?post=553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}