{"id":561,"date":"2024-03-15T10:17:39","date_gmt":"2024-03-15T09:17:39","guid":{"rendered":"https:\/\/www.tiskted.cz\/web\/?p=561"},"modified":"2024-03-26T13:06:14","modified_gmt":"2024-03-26T12:06:14","slug":"plakaty","status":"publish","type":"post","link":"https:\/\/www.tiskted.cz\/web\/plakaty\/","title":{"rendered":"Plak\u00e1ty"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“||7px|||“ global_colors_info=“{}“][et_pb_row custom_padding_last_edited=“on|phone“ _builder_version=“4.22.1″ _module_preset=“default“ custom_padding_tablet=““ custom_padding_phone=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_post_title meta=“off“ featured_image=“off“ _builder_version=“4.24.2″ title_font=“Montserrat|700|||||||“ title_text_align=“left“ title_text_color=“rgba(0,0,0,0.81)“ title_font_size=“53px“ title_line_height=“1.2em“ custom_margin=“||0px|||“ title_font_size_tablet=“50px“ title_font_size_phone=“47px“ title_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_divider color=“#ED2024″ divider_weight=“5px“ _builder_version=“4.24.0″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“29%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“7px||0px|||“ global_colors_info=“{}“][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“8px|4%|||false|false“ border_width_right=“1px“ border_color_right=“rgba(0,0,0,0.26)“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.2″ _module_preset=“default“ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“89%“ module_alignment=“left“ custom_margin=“17px||34px|||“ locked=“off“ global_colors_info=“{}“]

Cit\u00e1t
<\/b>„Plak\u00e1ty jsou vizu\u00e1ln\u00ed v\u00fdk\u0159iky, kter\u00e9 oslovuj\u00ed cel\u00fd sv\u011bt.“<\/em><\/p>\n

Daniel Pinkwater<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ locked=“off“ global_colors_info=“{}“]

Zkr\u00e1cen\u00e1 definice: <\/b>Plak\u00e1ty jsou ti\u0161t\u011bn\u00e9 reklamn\u00ed materi\u00e1ly ve velk\u00e9m form\u00e1tu, kter\u00e9 slou\u017e\u00ed k propagaci akc\u00ed, produkt\u016f, slu\u017eeb nebo ud\u00e1lost\u00ed.<\/p>[\/et_pb_text][et_pb_button button_url=“#priklad“ button_text=“Chci vid\u011bt uk\u00e1zky plak\u00e1t\u016f“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“37px||37px||true|false“ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“][\/et_pb_button][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“||34px|||“ locked=“off“ global_colors_info=“{}“]

\u00dapln\u00e1 definice:<\/b> Plak\u00e1ty jsou velk\u00e9 ti\u0161t\u011bn\u00e9 reklamn\u00ed materi\u00e1ly, kter\u00e9 maj\u00ed za \u00fakol upoutat pozornost c\u00edlov\u00e9ho publika a p\u0159edstavit konkr\u00e9tn\u00ed nab\u00eddku, akci nebo zpr\u00e1vu. Jsou navr\u017eeny tak, aby byly vizu\u00e1ln\u011b atraktivn\u00ed a v\u00fdrazn\u00e9, \u010dasto obsahuj\u00ed fotografie, grafiku, text nebo kombinaci v\u0161ech t\u011bchto prvk\u016f. Plak\u00e1ty jsou \u010dasto um\u00edst\u011bny na ve\u0159ejn\u00fdch m\u00edstech, jako jsou n\u00e1dra\u017e\u00ed, autobusov\u00e9 zast\u00e1vky, obchody nebo na ud\u00e1lostech, aby oslovily co nejv\u011bt\u0161\u00ed mno\u017estv\u00ed lid\u00ed. Market\u00e9\u0159i je vyu\u017e\u00edvaj\u00ed k dosa\u017een\u00ed osloven\u00ed \u0161irok\u00e9ho publika, zv\u00fd\u0161en\u00ed pov\u011bdom\u00ed o zna\u010dce a propagaci r\u016fzn\u00fdch produkt\u016f nebo akc\u00ed.<\/p>[\/et_pb_text][et_pb_text module_id=“priklad“ _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ locked=“off“ global_colors_info=“{}“]

P\u0159\u00edklady:<\/b> Koncertn\u00ed agentura vytv\u00e1\u0159\u00ed plak\u00e1ty, kter\u00e9 inzeruj\u00ed nadch\u00e1zej\u00edc\u00ed koncerty a um\u00eds\u0165uje je na strategick\u00fdch m\u00edstech ve m\u011bst\u011b. Obchodn\u00ed spole\u010dnost pou\u017e\u00edv\u00e1 plak\u00e1ty k propagaci slevov\u00fdch akc\u00ed a speci\u00e1ln\u00edch nab\u00eddek.<\/p>[\/et_pb_text][et_pb_gallery gallery_ids=“68,69,67″ show_title_and_caption=“off“ _builder_version=“4.22.1″ _module_preset=“default“ custom_margin=“||-2px|||“ global_colors_info=“{}“ zoom_icon_color=“#ED2024″][\/et_pb_gallery][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“17px|||||“ locked=“off“ global_colors_info=“{}“]

Nedoporu\u010den\u00e9 pou\u017eit\u00ed:<\/b> Nejasn\u00fd design, p\u0159epln\u011bn\u00fd obsah nebo nevhodn\u00e9 m\u00edsto pro um\u00edst\u011bn\u00ed mohou sn\u00ed\u017eit efektivitu plak\u00e1tu. Je d\u016fle\u017eit\u00e9 zvolit vhodn\u00fd design, p\u0159esn\u00e9 a kr\u00e1tk\u00e9 sd\u011blen\u00ed a um\u00edstit plak\u00e1ty na m\u00edstech, kde je c\u00edlov\u00e1 skupina aktivn\u00ed.<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“58px|||||“ locked=“off“ global_colors_info=“{}“]

Ot\u00e1zky k zamy\u0161len\u00ed:<\/b><\/p>[\/et_pb_text][et_pb_blurb title=“Jak m\u016f\u017eete vytvo\u0159it plak\u00e1ty, kter\u00e9 zaujmou a oslov\u00ed va\u0161i c\u00edlovou skupinu?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-1-1.png“ icon_placement=“left“ content_max_width_phone=“100%“ content_max_width_last_edited=“off|desktop“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ custom_padding=“||0px|||“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00e1 jsou nejvhodn\u011bj\u0161\u00ed m\u00edsta pro um\u00edst\u011bn\u00ed plak\u00e1t\u016f, aby byla dosa\u017eena maxim\u00e1ln\u00ed viditelnost? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-2-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00e9 informace a vizu\u00e1ln\u00ed prvky chcete za\u010dlenit do plak\u00e1tu, aby byl co nej\u00fa\u010dinn\u011bj\u0161\u00ed v komunikaci va\u0161\u00ed zpr\u00e1vy?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-3-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_button button_url=“#formular“ button_text=“Chci si objednat v\u00fdrobu plak\u00e1t\u016f“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“43px||||false|false“ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_icon font_icon=“h||divi||400″ icon_color=“#ED2024″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“center“ custom_margin=“||3px||false|false“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|phone“ global_colors_info=“{}“]

Cenov\u00e1 nab\u00eddka<\/h2>[\/et_pb_text][et_pb_divider color=“rgba(0,0,0,0.72)“ divider_weight=“2px“ module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ width=“22%“ module_alignment=“center“ custom_margin=“||-9px||false|false“ custom_margin_tablet=“||-9px||false|false“ custom_margin_phone=“15px||||false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ text_orientation=“center“ module_alignment=“center“ custom_margin=“5px||9px|||“ locked=“off“ global_colors_info=“{}“]

M\u00e1te z\u00e1jem o n\u00e1\u0161 produkt? Pod\u00edvejme se na to spolu. Vypl\u0148te formul\u00e1\u0159 a po\u0161lete n\u00e1m svoji p\u0159edstavu a vizi a my v\u00e1m po\u0161leme cenovou nab\u00eddku.<\/p>[\/et_pb_text][et_pb_button button_url=“#formular“ button_text=“Chci cenovou nab\u00eddku“ button_alignment=“center“ module_class=“CTA-panel“ _builder_version=“4.24.0″ _module_preset=“default“ custom_button=“on“ button_text_size=“17px“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ button_use_icon=“off“ custom_margin=“22px||||false|false“ box_shadow_style=“preset1″ global_colors_info=“{}“ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“rgba(204,109,53,0.8)“ button_bg_enable_color__hover=“on“][\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“||-42px|||“ custom_padding=“32px||7px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,3_5,1_5″ use_custom_gutter=“on“ gutter_width=“2″ custom_padding_last_edited=“off|phone“ _builder_version=“4.22.1″ _module_preset=“default“ width=“88%“ max_width=“1247px“ module_alignment=“center“ custom_margin=“||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||-54px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_phone=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/orez.jpg“ alt=“Foto“ title_text=“Foto“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|tablet“ disabled_on=“off|off|off“ _builder_version=“4.24.2″ _module_preset=“default“ width=“53%“ width_tablet=“30%“ width_phone=“39%“ width_last_edited=“on|phone“ module_alignment=“right“ module_alignment_tablet=“center“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ border_radii=“on|50%|50%|50%|50%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“left“ width=“78%“ module_alignment=“left“ custom_margin=“||3px||false|false“ header_2_text_align_tablet=“center“ header_2_text_align_phone=“center“ header_2_text_align_last_edited=“on|phone“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|tablet“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ global_colors_info=“{}“]

V\u00edt\u011bzslav Volf<\/h2>[\/et_pb_text][et_pb_text _builder_version=“4.22.1″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“78%“ module_alignment=“left“ custom_margin=“5px|||||“ text_orientation_tablet=“center“ text_orientation_phone=“center“ text_orientation_last_edited=“on|phone“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]

Na\u0161e spole\u010dnost Creatiq vznikla s v\u00e1\u0161n\u00ed pro kreativitu a osobn\u00ed p\u0159\u00edstup ke ka\u017ed\u00e9mu projektu. Sme skupina zku\u0161en\u00fdch profesion\u00e1l\u016f, kte\u0159\u00ed spojuj\u00ed sv\u00e9 znalosti, aby va\u0161e vizion\u00e1\u0159sk\u00e9 n\u00e1pady prom\u011bnili v realitu. Od roku 2005 jsme s radost\u00ed slou\u017eili na\u0161im klient\u016fm <\/span>po cel\u00e9 \u010cesk\u00e9 republice<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Plak\u00e1ty jsou ti\u0161t\u011bn\u00e9 reklamn\u00ed materi\u00e1ly ve velk\u00e9m form\u00e1tu, kter\u00e9 slou\u017e\u00ed k propagaci akc\u00ed, produkt\u016f, slu\u017eeb nebo ud\u00e1lost\u00ed.<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkty","category-kat-tisk"],"_links":{"self":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":4,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":793,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/561\/revisions\/793"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}