{"id":683,"date":"2024-03-18T16:00:03","date_gmt":"2024-03-18T15:00:03","guid":{"rendered":"https:\/\/www.tiskted.cz\/web\/?p=683"},"modified":"2024-03-26T13:17:14","modified_gmt":"2024-03-26T12:17:14","slug":"propagacni-materialy","status":"publish","type":"post","link":"https:\/\/www.tiskted.cz\/web\/propagacni-materialy\/","title":{"rendered":"Propaga\u010dn\u00ed materi\u00e1ly"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“||7px|||“ global_colors_info=“{}“][et_pb_row custom_padding_last_edited=“on|phone“ _builder_version=“4.22.1″ _module_preset=“default“ custom_padding_tablet=““ custom_padding_phone=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_post_title meta=“off“ featured_image=“off“ _builder_version=“4.24.2″ title_font=“Montserrat|700|||||||“ title_text_align=“left“ title_text_color=“rgba(0,0,0,0.81)“ title_font_size=“53px“ title_line_height=“1.2em“ custom_margin=“||0px|||“ title_font_size_tablet=“50px“ title_font_size_phone=“47px“ title_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_divider color=“#ED2024″ divider_weight=“5px“ _builder_version=“4.24.0″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“29%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“7px||0px|||“ global_colors_info=“{}“][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.24.2″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“8px|4%|||false|false“ border_width_right=“1px“ border_color_right=“rgba(0,0,0,0.26)“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.2″ _module_preset=“default“ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“89%“ module_alignment=“left“ custom_margin=“17px||34px|||“ locked=“off“ global_colors_info=“{}“]

Cit\u00e1t
<\/b>„Propaga\u010dn\u00ed materi\u00e1ly jsou jako hlasatel\u00e9, kte\u0159\u00ed nesou poselstv\u00ed va\u0161\u00ed zna\u010dky do sv\u011bta.“<\/span><\/em><\/p>\n

Ing. V\u00edt\u011bzslav V. Volf<\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ locked=“off“ global_colors_info=“{}“]

Zkr\u00e1cen\u00e1 definice:<\/b> Propaga\u010dn\u00ed materi\u00e1ly jsou ti\u0161t\u011bn\u00e9 nebo digit\u00e1ln\u00ed reklamn\u00ed prvky, kter\u00e9 slou\u017e\u00ed k propagaci zna\u010dky, produkt\u016f nebo slu\u017eeb a maj\u00ed za c\u00edl zv\u00fd\u0161it pov\u011bdom\u00ed a podpo\u0159it prodej.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_button button_url=“#priklad“ button_text=“Chci vid\u011bt uk\u00e1zky propaga\u010dn\u00edch materi\u00e1l\u016f“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“37px||37px||true|false“ hover_enabled=“0″ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“||34px|||“ locked=“off“ global_colors_info=“{}“]

\u00dapln\u00e1 definice:<\/b> Propaga\u010dn\u00ed materi\u00e1ly jsou r\u016fzn\u00e9 druhy ti\u0161t\u011bn\u00fdch nebo digit\u00e1ln\u00edch reklamn\u00edch prvk\u016f, kter\u00e9 jsou vytv\u00e1\u0159eny s c\u00edlem propagovat zna\u010dku, produkt, nebo slu\u017eby. Mezi propaga\u010dn\u00ed materi\u00e1ly pat\u0159\u00ed let\u00e1ky, bro\u017eury, katalogy, vizitky, plak\u00e1ty, samolepky, reklamn\u00ed vlajky, n\u00e1st\u011bnn\u00e9 kalend\u00e1\u0159e, pouta\u010de, rollupy, polepy aut, samolepic\u00ed f\u00f3lie, reklamn\u00ed tabule, city light vitr\u00edny a dal\u0161\u00ed. Tyto materi\u00e1ly jsou distribuov\u00e1ny na ve\u0159ejnosti, na akc\u00edch, ve v\u00fdloh\u00e1ch, v prostor\u00e1ch podnik\u016f, prost\u0159ednictv\u00edm po\u0161tovn\u00edch slu\u017eeb nebo digit\u00e1ln\u011b na webov\u00fdch str\u00e1nk\u00e1ch nebo soci\u00e1ln\u00edch m\u00e9di\u00edch. Propaga\u010dn\u00ed materi\u00e1ly maj\u00ed za \u00fakol oslovit c\u00edlovou skupinu, upoutat pozornost, p\u0159edstavit nab\u00edzen\u00e9 produkty nebo slu\u017eby a p\u0159im\u011bt potenci\u00e1ln\u00ed z\u00e1kazn\u00edky k n\u00e1kupu nebo po\u017eadovan\u00e9 akci. Kreativn\u00ed design, vhodn\u00e1 grafika a jasn\u00e1 komunikace jsou kl\u00ed\u010dov\u00e9 pro \u00fasp\u011bch propaga\u010dn\u00edch materi\u00e1l\u016f a jejich efektivn\u00ed propagaci.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_text module_id=“priklad“ _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ locked=“off“ global_colors_info=“{}“]

P\u0159\u00edklady:<\/b> Spole\u010dnost vytv\u00e1\u0159\u00ed let\u00e1k s nab\u00eddkou slevy na novou kolekci oble\u010den\u00ed. M\u00edstn\u00ed obchod pou\u017e\u00edv\u00e1 propaga\u010dn\u00ed plak\u00e1ty, kter\u00e9 informuj\u00ed o akc\u00edch a novink\u00e1ch.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_gallery gallery_ids=“68,69,67″ show_title_and_caption=“off“ zoom_icon_color=“#ED2024″ _builder_version=“4.24.2″ _module_preset=“default“ custom_margin=“||-2px|||“ global_colors_info=“{}“][\/et_pb_gallery][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“17px|||||“ locked=“off“ global_colors_info=“{}“]

Nedoporu\u010den\u00e9 pou\u017eit\u00ed:<\/b> P\u0159i tvorb\u011b propaga\u010dn\u00edch materi\u00e1l\u016f je d\u016fle\u017eit\u00e9 db\u00e1t na dodr\u017een\u00ed grafick\u00fdch pravidel zna\u010dky a uv\u00e1\u017een\u00e9 pou\u017eit\u00ed designov\u00fdch prvk\u016f.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“58px|||||“ locked=“off“ global_colors_info=“{}“]

Ot\u00e1zky k zamy\u0161len\u00ed:<\/b><\/p>[\/et_pb_text][et_pb_blurb title=“Jak\u00e9 propaga\u010dn\u00ed materi\u00e1ly jsou nejvhodn\u011bj\u0161\u00ed pro propagaci m\u00e9 zna\u010dky nebo produkt\u016f? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-1-1.png“ icon_placement=“left“ content_max_width_phone=“100%“ content_max_width_last_edited=“off|desktop“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ custom_padding=“||0px|||“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00fd design a sd\u011blen\u00ed na propaga\u010dn\u00edch materi\u00e1lech oslov\u00ed c\u00edlovou skupinu a podpo\u0159\u00ed prodej? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-2-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00fdm zp\u016fsobem mohu vyu\u017e\u00edt digit\u00e1ln\u00ed propaga\u010dn\u00ed materi\u00e1ly k dosa\u017een\u00ed \u0161ir\u0161\u00edho publika?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-3-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_blurb][et_pb_button button_url=“#formular“ button_text=“Chci si objednat v\u00fdrobu propaga\u010dn\u00edch materi\u00e1l\u016f“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“43px||||false|false“ hover_enabled=“0″ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_icon font_icon=“h||divi||400″ icon_color=“#ED2024″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“center“ custom_margin=“||3px||false|false“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|phone“ global_colors_info=“{}“]

Cenov\u00e1 nab\u00eddka<\/h2>[\/et_pb_text][et_pb_divider color=“rgba(0,0,0,0.72)“ divider_weight=“2px“ module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ width=“22%“ module_alignment=“center“ custom_margin=“||-9px||false|false“ custom_margin_tablet=“||-9px||false|false“ custom_margin_phone=“15px||||false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ text_orientation=“center“ module_alignment=“center“ custom_margin=“5px||9px|||“ locked=“off“ global_colors_info=“{}“]

M\u00e1te z\u00e1jem o n\u00e1\u0161 produkt? Pod\u00edvejme se na to spolu. Vypl\u0148te formul\u00e1\u0159 a po\u0161lete n\u00e1m svoji p\u0159edstavu a vizi a my v\u00e1m po\u0161leme cenovou nab\u00eddku.<\/p>[\/et_pb_text][et_pb_button button_url=“#formular“ button_text=“Chci cenovou nab\u00eddku“ button_alignment=“center“ module_class=“CTA-panel“ _builder_version=“4.24.0″ _module_preset=“default“ custom_button=“on“ button_text_size=“17px“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ button_use_icon=“off“ custom_margin=“22px||||false|false“ box_shadow_style=“preset1″ global_colors_info=“{}“ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“rgba(204,109,53,0.8)“ button_bg_enable_color__hover=“on“][\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“||-42px|||“ custom_padding=“32px||7px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,3_5,1_5″ use_custom_gutter=“on“ gutter_width=“2″ custom_padding_last_edited=“off|phone“ _builder_version=“4.22.1″ _module_preset=“default“ width=“88%“ max_width=“1247px“ module_alignment=“center“ custom_margin=“||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||-54px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_phone=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/orez.jpg“ alt=“Foto“ title_text=“Foto“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|tablet“ disabled_on=“off|off|off“ _builder_version=“4.24.2″ _module_preset=“default“ width=“53%“ width_tablet=“30%“ width_phone=“39%“ width_last_edited=“on|phone“ module_alignment=“right“ module_alignment_tablet=“center“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ border_radii=“on|50%|50%|50%|50%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“left“ width=“78%“ module_alignment=“left“ custom_margin=“||3px||false|false“ header_2_text_align_tablet=“center“ header_2_text_align_phone=“center“ header_2_text_align_last_edited=“on|phone“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|tablet“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ global_colors_info=“{}“]

V\u00edt\u011bzslav Volf<\/h2>[\/et_pb_text][et_pb_text _builder_version=“4.22.1″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“78%“ module_alignment=“left“ custom_margin=“5px|||||“ text_orientation_tablet=“center“ text_orientation_phone=“center“ text_orientation_last_edited=“on|phone“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]

Na\u0161e spole\u010dnost Creatiq vznikla s v\u00e1\u0161n\u00ed pro kreativitu a osobn\u00ed p\u0159\u00edstup ke ka\u017ed\u00e9mu projektu. Sme skupina zku\u0161en\u00fdch profesion\u00e1l\u016f, kte\u0159\u00ed spojuj\u00ed sv\u00e9 znalosti, aby va\u0161e vizion\u00e1\u0159sk\u00e9 n\u00e1pady prom\u011bnili v realitu. Od roku 2005 jsme s radost\u00ed slou\u017eili na\u0161im klient\u016fm <\/span>po cel\u00e9 \u010cesk\u00e9 republice<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Propaga\u010dn\u00ed materi\u00e1ly jsou ti\u0161t\u011bn\u00e9 nebo digit\u00e1ln\u00ed reklamn\u00ed prvky, kter\u00e9 slou\u017e\u00ed k propagaci zna\u010dky, produkt\u016f nebo slu\u017eeb a maj\u00ed za c\u00edl zv\u00fd\u0161it pov\u011bdom\u00ed a podpo\u0159it prodej.<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[8,11],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkty","category-kat-tisk"],"_links":{"self":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":3,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"predecessor-version":[{"id":820,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/683\/revisions\/820"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}