{"id":707,"date":"2024-03-18T16:15:34","date_gmt":"2024-03-18T15:15:34","guid":{"rendered":"https:\/\/www.tiskted.cz\/web\/?p=707"},"modified":"2024-03-22T13:40:58","modified_gmt":"2024-03-22T12:40:58","slug":"reklama-post","status":"publish","type":"post","link":"https:\/\/www.tiskted.cz\/web\/reklama-post\/","title":{"rendered":"Reklama"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“||7px|||“ global_colors_info=“{}“][et_pb_row custom_padding_last_edited=“on|phone“ _builder_version=“4.22.1″ _module_preset=“default“ custom_padding_tablet=““ custom_padding_phone=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_post_title meta=“off“ featured_image=“off“ _builder_version=“4.24.2″ title_font=“Montserrat|700|||||||“ title_text_align=“left“ title_text_color=“rgba(0,0,0,0.81)“ title_font_size=“53px“ title_line_height=“1.2em“ custom_margin=“||0px|||“ title_font_size_tablet=“50px“ title_font_size_phone=“47px“ title_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_divider color=“#ED2024″ divider_weight=“5px“ _builder_version=“4.24.0″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“29%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“7px||0px|||“ global_colors_info=“{}“][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.24.2″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“8px|4%|||false|false“ border_width_right=“1px“ border_color_right=“rgba(0,0,0,0.26)“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.2″ _module_preset=“default“ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“89%“ module_alignment=“left“ custom_margin=“17px||34px|||“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ sticky_enabled=“0″]

Cit\u00e1t
<\/b>„Reklama je motor obchodu.“<\/span><\/em><\/p>\n

John Wanamaker
<\/span><\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ locked=“off“ global_colors_info=“{}“]


<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ hover_enabled=“0″ locked=“off“ global_colors_info=“{}“ sticky_enabled=“0″]

Zkr\u00e1cen\u00e1 definice:<\/b> Komunika\u010dn\u00ed forma, kter\u00e1 propaguje produkty, slu\u017eby nebo zna\u010dku s c\u00edlem oslovit a p\u0159il\u00e1kat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=“#priklad“ button_text=“Chci vid\u011bt uk\u00e1zky reklam“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“37px||37px||true|false“ hover_enabled=“0″ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“||34px|||“ locked=“off“ global_colors_info=“{}“]

\u00dapln\u00e1 definice:<\/b> Reklama je strategick\u00fd n\u00e1stroj marketingu, kter\u00fd slou\u017e\u00ed k prezentaci a propagaci produkt\u016f, slu\u017eeb nebo zna\u010dky. Market\u00e9\u0159i pou\u017e\u00edvaj\u00ed r\u016fzn\u00e9 kan\u00e1ly, jako jsou televize, r\u00e1dio, ti\u0161t\u011bn\u00e1 i digit\u00e1ln\u00ed m\u00e9dia, abyste oslovili specifickou c\u00edlovou skupinu. Dob\u0159e proveden\u00e1 reklama oslovuje emoce, vytv\u00e1\u0159\u00ed pov\u011bdom\u00ed a zvy\u0161uje loajalitu z\u00e1kazn\u00edk\u016f. Spr\u00e1vn\u011b c\u00edlen\u00e1 reklama zvy\u0161uje pov\u011bdom\u00ed o zna\u010dce a podporuje prodeje.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_text module_id=“priklad“ _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ locked=“off“ global_colors_info=“{}“]

P\u0159\u00edklady: <\/b>Reklama na soci\u00e1ln\u00edch m\u00e9di\u00edch, kter\u00e1 oslovuje mlad\u0161\u00ed generaci a z\u00edsk\u00e1v\u00e1 pozornost d\u00edky kreativn\u00edm vizu\u00e1ln\u00edm prvk\u016fm. Televizn\u00ed reklama, kter\u00e1 pou\u017e\u00edv\u00e1 emocion\u00e1ln\u00ed z\u00e1pletky a p\u0159\u00edb\u011bhy ke spojen\u00ed se z\u00e1kazn\u00edky a podpo\u0159e prodeje produkt\u016f.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_gallery gallery_ids=“68,69,67″ show_title_and_caption=“off“ zoom_icon_color=“#ED2024″ _builder_version=“4.24.2″ _module_preset=“default“ custom_margin=“||-2px|||“ global_colors_info=“{}“][\/et_pb_gallery][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“17px|||||“ locked=“off“ global_colors_info=“{}“]

Nedoporu\u010den\u00e9 pou\u017eit\u00ed:<\/b> Nejasn\u00e1 nebo zav\u00e1d\u011bj\u00edc\u00ed reklama, kter\u00e1 m\u016f\u017ee po\u0161kodit d\u016fv\u011bryhodnost zna\u010dky.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“58px|||||“ locked=“off“ global_colors_info=“{}“]

Ot\u00e1zky k zamy\u0161len\u00ed:<\/b><\/p>[\/et_pb_text][et_pb_blurb title=“Jak mohu vytvo\u0159it reklamu, kter\u00e1 oslov\u00ed emoce a zaujme na\u0161i c\u00edlovou skupinu?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-1-1.png“ icon_placement=“left“ content_max_width_phone=“100%“ content_max_width_last_edited=“off|desktop“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ custom_padding=“||0px|||“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00e9 jsou nejefektivn\u011bj\u0161\u00ed kan\u00e1ly pro na\u0161i reklamu a jak m\u016f\u017eeme optimalizovat n\u00e1\u0161 reklamn\u00ed rozpo\u010det?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-2-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak mohu m\u011b\u0159it \u00fasp\u011bch na\u0161\u00ed reklamn\u00ed kampan\u011b a sledovat n\u00e1vratnost investic do reklamy?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-3-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_blurb][et_pb_button button_url=“#formular“ button_text=“Chci si objednat v\u00fdrobu reklam“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“43px||||false|false“ hover_enabled=“0″ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_icon font_icon=“h||divi||400″ icon_color=“#ED2024″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“center“ custom_margin=“||3px||false|false“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|phone“ global_colors_info=“{}“]

Cenov\u00e1 nab\u00eddka<\/h2>[\/et_pb_text][et_pb_divider color=“rgba(0,0,0,0.72)“ divider_weight=“2px“ module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ width=“22%“ module_alignment=“center“ custom_margin=“||-9px||false|false“ custom_margin_tablet=“||-9px||false|false“ custom_margin_phone=“15px||||false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ text_orientation=“center“ module_alignment=“center“ custom_margin=“5px||9px|||“ locked=“off“ global_colors_info=“{}“]

M\u00e1te z\u00e1jem o n\u00e1\u0161 produkt? Pod\u00edvejme se na to spolu. Vypl\u0148te formul\u00e1\u0159 a po\u0161lete n\u00e1m svoji p\u0159edstavu a vizi a my v\u00e1m po\u0161leme cenovou nab\u00eddku.<\/p>[\/et_pb_text][et_pb_button button_url=“#formular“ button_text=“Chci cenovou nab\u00eddku“ button_alignment=“center“ module_class=“CTA-panel“ _builder_version=“4.24.0″ _module_preset=“default“ custom_button=“on“ button_text_size=“17px“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ button_use_icon=“off“ custom_margin=“22px||||false|false“ box_shadow_style=“preset1″ global_colors_info=“{}“ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“rgba(204,109,53,0.8)“ button_bg_enable_color__hover=“on“][\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“||-42px|||“ custom_padding=“32px||7px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,3_5,1_5″ use_custom_gutter=“on“ gutter_width=“2″ custom_padding_last_edited=“off|phone“ _builder_version=“4.22.1″ _module_preset=“default“ width=“88%“ max_width=“1247px“ module_alignment=“center“ custom_margin=“||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||-54px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_phone=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/orez.jpg“ alt=“Foto“ title_text=“Foto“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|tablet“ disabled_on=“off|off|off“ _builder_version=“4.24.2″ _module_preset=“default“ width=“53%“ width_tablet=“30%“ width_phone=“39%“ width_last_edited=“on|phone“ module_alignment=“right“ module_alignment_tablet=“center“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ border_radii=“on|50%|50%|50%|50%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“left“ width=“78%“ module_alignment=“left“ custom_margin=“||3px||false|false“ header_2_text_align_tablet=“center“ header_2_text_align_phone=“center“ header_2_text_align_last_edited=“on|phone“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|tablet“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ global_colors_info=“{}“]

V\u00edt\u011bzslav Volf<\/h2>[\/et_pb_text][et_pb_text _builder_version=“4.22.1″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“78%“ module_alignment=“left“ custom_margin=“5px|||||“ text_orientation_tablet=“center“ text_orientation_phone=“center“ text_orientation_last_edited=“on|phone“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]

Na\u0161e spole\u010dnost Creatiq vznikla s v\u00e1\u0161n\u00ed pro kreativitu a osobn\u00ed p\u0159\u00edstup ke ka\u017ed\u00e9mu projektu. Sme skupina zku\u0161en\u00fdch profesion\u00e1l\u016f, kte\u0159\u00ed spojuj\u00ed sv\u00e9 znalosti, aby va\u0161e vizion\u00e1\u0159sk\u00e9 n\u00e1pady prom\u011bnili v realitu. Od roku 2005 jsme s radost\u00ed slou\u017eili na\u0161im klient\u016fm <\/span>po cel\u00e9 \u010cesk\u00e9 republice<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Komunika\u010dn\u00ed forma, kter\u00e1 propaguje produkty, slu\u017eby nebo zna\u010dku s c\u00edlem oslovit a p\u0159il\u00e1kat potenci\u00e1ln\u00ed z\u00e1kazn\u00edky.<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkty","category-kat-reklama"],"_links":{"self":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/comments?post=707"}],"version-history":[{"count":3,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/707\/revisions"}],"predecessor-version":[{"id":768,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/707\/revisions\/768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media?parent=707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/categories?post=707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/tags?post=707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}