{"id":719,"date":"2024-03-18T16:22:36","date_gmt":"2024-03-18T15:22:36","guid":{"rendered":"https:\/\/www.tiskted.cz\/web\/?p=719"},"modified":"2024-03-22T13:52:03","modified_gmt":"2024-03-22T12:52:03","slug":"pos","status":"publish","type":"post","link":"https:\/\/www.tiskted.cz\/web\/pos\/","title":{"rendered":"POS"},"content":{"rendered":"\n[et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“||7px|||“ global_colors_info=“{}“][et_pb_row custom_padding_last_edited=“on|phone“ _builder_version=“4.22.1″ _module_preset=“default“ custom_padding_tablet=““ custom_padding_phone=“||0px||false|false“ global_colors_info=“{}“][et_pb_column type=“4_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_post_title meta=“off“ featured_image=“off“ _builder_version=“4.24.2″ title_font=“Montserrat|700|||||||“ title_text_align=“left“ title_text_color=“rgba(0,0,0,0.81)“ title_font_size=“53px“ title_line_height=“1.2em“ custom_margin=“||0px|||“ title_font_size_tablet=“50px“ title_font_size_phone=“47px“ title_font_size_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“][\/et_pb_post_title][et_pb_divider color=“#ED2024″ divider_weight=“5px“ _builder_version=“4.24.0″ _module_preset=“default“ width=“7%“ width_tablet=“7%“ width_phone=“29%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=“1″ specialty=“on“ _builder_version=“4.22.0″ _module_preset=“default“ custom_padding=“7px||0px|||“ global_colors_info=“{}“][et_pb_column type=“3_4″ specialty_columns=“3″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_row_inner _builder_version=“4.24.2″ _module_preset=“default“ custom_margin=“0px||||false|false“ custom_padding=“8px|4%|||false|false“ border_width_right=“1px“ border_color_right=“rgba(0,0,0,0.26)“ global_colors_info=“{}“][et_pb_column_inner saved_specialty_column_type=“3_4″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text _builder_version=“4.24.2″ _module_preset=“default“ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“89%“ module_alignment=“left“ custom_margin=“17px||34px|||“ locked=“off“ global_colors_info=“{}“]

Cit\u00e1t
<\/b>„POS materi\u00e1ly jsou jako kouzeln\u00e9 l\u00edstky, kter\u00e9 prom\u011b\u0148uj\u00ed n\u00e1v\u0161t\u011bvn\u00edky ve v\u011b\u0159\u00edc\u00ed ve va\u0161i zna\u010dku.“<\/span><\/em><\/p>\n

Ing. V\u00edt\u011bzslav V. Volf<\/span>
<\/span><\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ locked=“off“ global_colors_info=“{}“]


<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“5px|||||“ locked=“off“ global_colors_info=“{}“]

Zkr\u00e1cen\u00e1 definice:<\/b> POS materi\u00e1ly (Point of Sale) jsou ti\u0161t\u011bn\u00e9 nebo vizu\u00e1ln\u00ed prvky, kter\u00e9 slou\u017e\u00ed k podpo\u0159e prodeje a propagaci zna\u010dky na m\u00edst\u011b prodeje.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=“#priklad“ button_text=“Chci vid\u011bt uk\u00e1zky POS materi\u00e1l\u016f“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“37px||37px||true|false“ hover_enabled=“0″ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][et_pb_text _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“||34px|||“ locked=“off“ global_colors_info=“{}“]

\u00dapln\u00e1 definice:<\/b> POS materi\u00e1ly, zn\u00e1m\u00e9 tak\u00e9 jako Point of Sale materi\u00e1ly, jsou ti\u0161t\u011bn\u00e9, vizu\u00e1ln\u00ed nebo reklamn\u00ed prvky, kter\u00e9 jsou um\u00edst\u011bny na m\u00edst\u011b prodeje, jako jsou obchody, supermarkety, prodejny nebo restaurace. Tyto materi\u00e1ly maj\u00ed za \u00fakol p\u0159il\u00e1kat pozornost z\u00e1kazn\u00edk\u016f, zv\u00fd\u0161it uv\u011bdom\u011bn\u00ed o zna\u010dce nebo produktu a podpo\u0159it prodej. Mezi b\u011b\u017en\u00e9 POS materi\u00e1ly pat\u0159\u00ed v\u00fdlohov\u00e9 pouta\u010de, reg\u00e1lov\u00e9 n\u00e1lepky, stojany na let\u00e1ky, bannerov\u00e9 stojany, informa\u010dn\u00ed tabule, degusta\u010dn\u00ed st\u00e1nky, reklamn\u00ed plak\u00e1ty a dal\u0161\u00ed vizu\u00e1ln\u00ed prvky. Tato taktika marketingu na m\u00edst\u011b prodeje je \u00fa\u010dinn\u00fdm zp\u016fsobem, jak p\u0159im\u011bt z\u00e1kazn\u00edky k n\u00e1kupu, zv\u00fd\u0161it prodejnost a pos\u00edlit pov\u011bdom\u00ed o zna\u010dce.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_text module_id=“priklad“ _builder_version=“4.24.2″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ locked=“off“ global_colors_info=“{}“]

P\u0159\u00edklady:<\/b> Prodejna potravin pou\u017e\u00edv\u00e1 POS materi\u00e1ly s obr\u00e1zky produkt\u016f a speci\u00e1ln\u00edch nab\u00eddek ke zv\u00fd\u0161en\u00ed prodeje. Kosmetick\u00e1 spole\u010dnost vystavuje v obchodech atraktivn\u00ed reg\u00e1lov\u00e9 stojany s let\u00e1ky a uk\u00e1zkami nov\u00fdch produkt\u016f.<\/span>
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Nedoporu\u010den\u00e9 pou\u017eit\u00ed:<\/b> P\u0159i pou\u017eit\u00ed POS materi\u00e1l\u016f je t\u0159eba db\u00e1t na vhodn\u00fd design, kter\u00fd bude odpov\u00eddat zna\u010dce a <\/span>vybaven\u00ed prodejn\u00edho prostoru. Nep\u0159\u00edli\u0161 atraktivn\u00ed nebo nep\u0159ehledn\u00e9 POS materi\u00e1ly mohou b\u00fdt ignorov\u00e1ny z\u00e1kazn\u00edky nebo sn\u00ed\u017eit prodejn\u00ed \u00fasp\u011bch.<\/span>
<\/span><\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ module_alignment=“center“ custom_margin=“58px|||||“ locked=“off“ global_colors_info=“{}“]

Ot\u00e1zky k zamy\u0161len\u00ed:<\/b><\/p>[\/et_pb_text][et_pb_blurb title=“Jak\u00e9 POS materi\u00e1ly jsou nejvhodn\u011bj\u0161\u00ed pro propagaci m\u00e9 zna\u010dky nebo produkt\u016f na m\u00edst\u011b prodeje? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-1-1.png“ icon_placement=“left“ content_max_width_phone=“100%“ content_max_width_last_edited=“off|desktop“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ custom_padding=“||0px|||“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00fdm zp\u016fsobem mohu zajistit, aby POS materi\u00e1ly p\u0159il\u00e1kaly pozornost z\u00e1kazn\u00edk\u016f a podpo\u0159ily jejich n\u00e1kupn\u00ed rozhodnut\u00ed? “ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-2-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ global_colors_info=“{}“][\/et_pb_blurb][et_pb_blurb title=“Jak\u00fd design a obsah POS materi\u00e1l\u016f nejl\u00e9pe oslov\u00ed c\u00edlovou skupinu a budou harmonizovat s celkov\u00fdm vzhledem prodejn\u00edho prostoru?“ image=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/circle-3-1.png“ icon_placement=“left“ _builder_version=“4.24.2″ _module_preset=“default“ header_line_height=“1.2em“ width=“65%“ width_tablet=“65%“ width_phone=“100%“ width_last_edited=“on|phone“ module_alignment=“left“ hover_enabled=“0″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_blurb][et_pb_button button_url=“#formular“ button_text=“Chci si objednat v\u00fdrobu POS materi\u00e1l\u016f“ button_alignment=“center“ _builder_version=“4.24.2″ _module_preset=“default“ custom_button=“on“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ custom_margin=“43px||||false|false“ hover_enabled=“0″ button_text_size_tablet=““ button_text_size_phone=“19px“ button_text_size_last_edited=“on|phone“ box_shadow_style=“preset1″ global_colors_info=“{}“ sticky_enabled=“0″][\/et_pb_button][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=“1_4″ _builder_version=“4.16″ custom_padding=“|||“ global_colors_info=“{}“ custom_padding__hover=“|||“][et_pb_icon font_icon=“h||divi||400″ icon_color=“#ED2024″ _builder_version=“4.24.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_icon][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“center“ custom_margin=“||3px||false|false“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|phone“ global_colors_info=“{}“]

Cenov\u00e1 nab\u00eddka<\/h2>[\/et_pb_text][et_pb_divider color=“rgba(0,0,0,0.72)“ divider_weight=“2px“ module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ width=“22%“ module_alignment=“center“ custom_margin=“||-9px||false|false“ custom_margin_tablet=“||-9px||false|false“ custom_margin_phone=“15px||||false|false“ custom_margin_last_edited=“on|phone“ global_colors_info=“{}“][\/et_pb_divider][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.0″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ text_orientation=“center“ module_alignment=“center“ custom_margin=“5px||9px|||“ locked=“off“ global_colors_info=“{}“]

M\u00e1te z\u00e1jem o n\u00e1\u0161 produkt? Pod\u00edvejme se na to spolu. Vypl\u0148te formul\u00e1\u0159 a po\u0161lete n\u00e1m svoji p\u0159edstavu a vizi a my v\u00e1m po\u0161leme cenovou nab\u00eddku.<\/p>[\/et_pb_text][et_pb_button button_url=“#formular“ button_text=“Chci cenovou nab\u00eddku“ button_alignment=“center“ module_class=“CTA-panel“ _builder_version=“4.24.0″ _module_preset=“default“ custom_button=“on“ button_text_size=“17px“ button_text_color=“#FFFFFF“ button_bg_color=“#ED2024″ button_border_width=“0px“ button_border_radius=“8px“ button_use_icon=“off“ custom_margin=“22px||||false|false“ box_shadow_style=“preset1″ global_colors_info=“{}“ button_bg_color__hover_enabled=“on|hover“ button_bg_color__hover=“rgba(204,109,53,0.8)“ button_bg_enable_color__hover=“on“][\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=“1″ _builder_version=“4.22.0″ _module_preset=“default“ custom_margin=“||-42px|||“ custom_padding=“32px||7px|||“ global_colors_info=“{}“][et_pb_row column_structure=“1_5,3_5,1_5″ use_custom_gutter=“on“ gutter_width=“2″ custom_padding_last_edited=“off|phone“ _builder_version=“4.22.1″ _module_preset=“default“ width=“88%“ max_width=“1247px“ module_alignment=“center“ custom_margin=“||||false|false“ custom_margin_tablet=“||||false|false“ custom_margin_phone=“||-54px||false|false“ custom_margin_last_edited=“on|phone“ custom_padding_phone=“||||false|false“ global_colors_info=“{}“][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_image src=“https:\/\/www.tiskted.cz\/web\/wp-content\/uploads\/orez.jpg“ alt=“Foto“ title_text=“Foto“ align_tablet=“center“ align_phone=“center“ align_last_edited=“on|tablet“ disabled_on=“off|off|off“ _builder_version=“4.24.2″ _module_preset=“default“ width=“53%“ width_tablet=“30%“ width_phone=“39%“ width_last_edited=“on|phone“ module_alignment=“right“ module_alignment_tablet=“center“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ border_radii=“on|50%|50%|50%|50%“ global_colors_info=“{}“][\/et_pb_image][\/et_pb_column][et_pb_column type=“3_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][et_pb_text module_class=“CTA-panel“ _builder_version=“4.22.1″ _module_preset=“default“ header_2_font=“|600|||||||“ header_2_text_align=“left“ width=“78%“ module_alignment=“left“ custom_margin=“||3px||false|false“ header_2_text_align_tablet=“center“ header_2_text_align_phone=“center“ header_2_text_align_last_edited=“on|phone“ header_2_font_size_tablet=““ header_2_font_size_phone=“29px“ header_2_font_size_last_edited=“on|tablet“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ global_colors_info=“{}“]

V\u00edt\u011bzslav Volf<\/h2>[\/et_pb_text][et_pb_text _builder_version=“4.22.1″ text_text_color=“rgba(0,0,0,0.91)“ text_font_size=“17px“ text_line_height=“1.8em“ width=“78%“ module_alignment=“left“ custom_margin=“5px|||||“ text_orientation_tablet=“center“ text_orientation_phone=“center“ text_orientation_last_edited=“on|phone“ module_alignment_tablet=“left“ module_alignment_phone=“center“ module_alignment_last_edited=“on|phone“ locked=“off“ global_colors_info=“{}“]

Na\u0161e spole\u010dnost Creatiq vznikla s v\u00e1\u0161n\u00ed pro kreativitu a osobn\u00ed p\u0159\u00edstup ke ka\u017ed\u00e9mu projektu. Sme skupina zku\u0161en\u00fdch profesion\u00e1l\u016f, kte\u0159\u00ed spojuj\u00ed sv\u00e9 znalosti, aby va\u0161e vizion\u00e1\u0159sk\u00e9 n\u00e1pady prom\u011bnili v realitu. Od roku 2005 jsme s radost\u00ed slou\u017eili na\u0161im klient\u016fm <\/span>po cel\u00e9 \u010cesk\u00e9 republice<\/b>.<\/span><\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=“1_5″ _builder_version=“4.22.0″ _module_preset=“default“ global_colors_info=“{}“][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

POS materi\u00e1ly (Point of Sale) jsou ti\u0161t\u011bn\u00e9 nebo vizu\u00e1ln\u00ed prvky, kter\u00e9 slou\u017e\u00ed k podpo\u0159e prodeje a propagaci zna\u010dky na m\u00edst\u011b prodeje.<\/p>\n","protected":false},"author":2,"featured_media":69,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[8,12],"tags":[],"class_list":["post-719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkty","category-kat-reklama"],"_links":{"self":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/comments?post=719"}],"version-history":[{"count":3,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/719\/revisions"}],"predecessor-version":[{"id":776,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/posts\/719\/revisions\/776"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media\/69"}],"wp:attachment":[{"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/media?parent=719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/categories?post=719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tiskted.cz\/web\/wp-json\/wp\/v2\/tags?post=719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}